Managers Often Use Two Special Measures to Help Identify Strong

question 165

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the BDI, or

• A) business development index.
• B) brand development index.
• C) business-portfolio development index.
• D) buyers development index.
• E) benchmark development index.

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Definitions:

Direct Method

A financial accounting method that allocates service department costs directly to production departments without considering services rendered between service departments.

Net Income

The final earnings of a corporation, calculated by subtracting all operating costs and tax liabilities from its total sales revenue.

Accounts Receivable

Balances owed to a company by its customers for goods or services provided on credit.

Direct Method

A costing method primarily used in cost accounting that allocates service department costs directly to production departments without any intermediate allocations.