When Proctor & Gamble Revamped Pantene Shampoo and Conditioner with a New

question 214

Multiple Choice

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign, what strategy did it use to manage the product through its life cycle?

• A) market modification
• B) product redevelopment
• C) market-product synergy
• D) product positioning
• E) product modification

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Definitions:

Open Communication

The practice of freely sharing thoughts, feelings, and information with others in a straightforward and honest manner.

Preventative Facework

Communication strategies used to preemptively avoid embarrassment or loss of face in social interactions.

Protective Facework

Strategies employed to preserve an individual's self-image or public image during social interactions.

Corrective Facework

A communication strategy used to address and repair damage to a person's image or reputation after a social or normative transgression.