Adding Value to the Product (Or Line) Through Additional Features

question 228

Multiple Choice

Adding value to the product (or line) through additional features or higher-quality materials is referred to as

• A) trading up.
• B) trading down.
• C) product enhancement.
• D) product extension.
• E) quality infusement.

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Definitions:

Qualitative Designs

Are research strategies focusing on descriptive, non-numerical data to understand concepts, thoughts, or experiences.

Generalizable

The extent to which findings or conclusions from a study can be applied to larger populations or different contexts outside of the original study setting.

Internal Validity

The degree to which a study convincingly demonstrates a cause-and-effect relationship between variables, free from confounding factors.

Explore

To investigate or examine a topic in detail in order to discover facts, information, or insights.