The Strategy of Trading Down Involves

question 115

Multiple Choice

The strategy of trading down involves

• A)adding product features but using lower quality product materials.
• B)reducing product features but using higher quality product materials or ingredients.
• C)reducing the number of features, quality, or price of a product.
• D)seeking a less price-sensitive target market.
• E)changing to a mass merchandiser retailer such as Walmart or Target.

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Definitions:

Rich In Associations

Describes an object or concept that evokes a wide range of thoughts, emotions, and connections to other ideas.

Active Learning

A teaching strategy that engages students in the learning process directly through activities and discussions, rather than passively listening to lectures.

Exploratory Learning

An approach to learning that involves self-directed investigation or experimentation, allowing learners to discover information by themselves.

Error Framing

The method of presenting mistakes and errors as opportunities for learning and development, rather than as failures.