All of the Following Are True About Product Line Extensions

question 242

Multiple Choice

All of the following are true about product line extensions except which?

• A)This strategy can result in lower advertising and promotion costs.
• B)A risk that comes with product line extensions is that sales of an extension may come at the expense of other items in the company's product line.
• C)A product line extension raises the level of brand awareness.
• D)Line extensions work best when they provide incremental company revenue by taking sales away from competing brands.
• E)Product line extensions involve using a current brand name to enter a different product class.

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Definitions:

Biological Explanation

An account that uses biological factors, such as genetic, neurological, or physiological mechanisms, to understand phenomena or behaviors.

Motor Tasks

Activities or operations requiring the movement and coordination of muscles and limbs.

Running

A form of terrestrial locomotion allowing humans and other animals to move rapidly on foot.

Throwing

The action of propelling something through the air with force, typically by a swift arm movement.