Define Brand Equity

question 302

Essay

Define brand equity. List the four sequential steps used to develop brand equity. Which step is the most difficult?

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Definitions:

RAM

Random Access Memory, a type of computer memory that can be accessed randomly and is used for storing the operating system, application programs, and currently processed data.

Currently Used

Refers to software, protocols, or standards that are actively being employed in technological systems or processes at the present time.

Programs

Instructions written in a programming language that is executed by a computer to perform specific tasks or functions.

Data

Refers to facts and statistics collected together for reference or analysis.