A Product That Has Tangible Attributes That a Consumer's Five

question 120

Multiple Choice

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

• A)a good.
• B)a service.
• C)a product concept.
• D)a new idea.
• E)an artifact.

---

Definitions:

Proactive Interference

The phenomenon where older memories interfere with the recall of newer memories, often impacting the learning process.

Long-Term Memory

A type of memory capable of storing large amounts of information for potentially unlimited durations, ranging from minutes to a lifetime.

Decay Theory

A hypothesis in psychology that proposes memory traces begin to fade over time if they are not accessed or used.

Flashbulb Memory

Highly detailed and vivid memories of a moment or event, often associated with significant emotional events.