The Two Basic Components of a Customer's Evaluation of a Service

question 22

Multiple Choice

The two basic components of a customer's evaluation of a service are

• A)expectations and customer contact.
• B)expectations and experience.
• C)intangibility and inconsistency.
• D)experience and credence.
• E)inconsistency and inseparability.

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Definitions:

Tapering Shape

Describes an object or structure that gradually diminishes in size or thickness toward one end, often seen in design and architecture.

Mycenaean Palace Plan

The architectural layout of palaces in Mycenaean Greece, characterized by a central court and symmetrical rooms.

Megaron

The large reception hall and throne room in a Mycenaean palace, fronted by an open, two-columned porch.

Dromos

An ancient Greek term for an entranceway or avenue leading to a public building, temple, or tomb, typically lined with sphinxes or sculptures.