A Group of Product or Service Items That Are Closely

question 110

Multiple Choice

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

• A) product class.
• B) product mix.
• C) product category.
• D) marketing category.
• E) product line.

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Definitions:

Tetralogy of Fallot

A congenital heart defect that involves four anatomical abnormalities of the heart.

Ventricular Septal Defect

A congenital heart defect characterized by an opening in the septum separating the heart's two lower chambers, allowing blood to pass from the left to the right ventricle.

Pulmonic Stenosis

A congenital heart defect characterized by the narrowing of the pulmonary valve, impeding blood flow from the right ventricle to the pulmonary artery.

Caloric Density

The amount of calories contained in a specified amount of food, indicating how energy-dense that food is.