The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 258

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A) generate awareness among consumers.
• B) advertise benefits to consumers that stress points of differentiation.
• C) educate consumers about new consumption patterns through personal selling.
• D) obtain widespread distribution in multiple channels.
• E) stress price differentials from competitors' products.

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Definitions:

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Effect Size

A quantitative measure of the magnitude of the experimental effect, indicating the practical significance of the results.

Magnitude

The size, extent, or importance of something, which can be quantitative or qualitative in nature.

Correlation Coefficient

A statistical measure that describes the extent to which two variables change together, and the direction of this relationship.