The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 258

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A) generate awareness among consumers.
• B) advertise benefits to consumers that stress points of differentiation.
• C) educate consumers about new consumption patterns through personal selling.
• D) obtain widespread distribution in multiple channels.
• E) stress price differentials from competitors' products.

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Definitions:

Pregnancy Discrimination Act

A U.S. federal law that prohibits discrimination on the basis of pregnancy, childbirth, or related medical conditions in the workplace.

Title VII

A part of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Conciliation

A method for resolving disputes by having a neutral third party help the conflicting parties reach a voluntary agreement.

Discriminatory Practice

An unfair treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.