Using an Existing Brand Name to Introduce a Product That

question 258

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.

• A)aspirin
• B)frozen dinners
• C)disposable underwear
• D)soda (soft drink)
• E)perfume

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Definitions:

Informal Ones

Casual or unofficial relationships or structures within organizations, contrasting with formal roles and hierarchies.

Female Protégés

Refers to younger or less experienced women who are guided, supported, and mentored in their personal and professional development by a more experienced person.

Career Development

The progression and growth of an individual's career path, including training, skill acquisition, and role advancements.

Realistic Job Previews

An employment technique that gives prospective employees a true sense of what the job and working environment are like.