After Gaining Widespread Attention with the Media, as Well as Popularity

question 54

Multiple Choice

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

• A) not satisfying customer needs on critical factors
• B) poor product quality
• C) poor execution of the marketing mix
• D) an insignificant point of difference
• E) bad timing

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Definitions:

Distributed Leadership

A leadership approach in which leadership functions are shared among members of a group or organization, rather than centralized in a single leader.

Identifiable Features

Distinctive attributes or aspects that make it possible to recognize, distinguish, or describe something.

Interpersonal Charisma

The compelling attractiveness or charm an individual possesses that can inspire devotion or enthusiasm in others.

Neo-Charismatic Leadership

A leadership style that emphasizes vision, personal charisma, and the ability to inspire and motivate followers towards achieving common goals.