There Are Seven Stages of the New-Product Development Process

question 107

Multiple Choice

There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

• A) idea generation
• B) screening and evaluation
• C) screening and analysis
• D) new-product strategy development
• E) product assessment

---

Definitions:

Virtue

A trait or quality deemed to be morally good and thus is valued as a foundation of good moral being.

Exercise Authority

The act of utilizing one's power or right to give orders, make decisions, and enforce obedience.

Progressive Ideology

A set of beliefs or political philosophy that emphasizes progress, reform, and improvement in societal conditions, often advocating for civil liberties, human rights, equality, and environmentally sustainable practices.

Social Harmony

The state of peaceful coexistence and cooperation among individuals in a community, contributing to overall societal stability.