Customer Experience Management (CEM) Is

question 14

Multiple Choice

Customer experience management (CEM) is

• A) the integration of the service component of the marketing mix with efforts to influence consumer demand.
• B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• C) the process of managing the entire customer experience within the company.
• D) a cluster of benefits that an organization promises customers to satisfy their needs.
• E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

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Definitions:

Bangladesh

A country located in South Asia, on the delta of the Ganges and Brahmaputra rivers, known for its rich culture and history as well as environmental challenges like cyclones and floods.

Business Person

An individual who is engaged in activities related to commerce or the management of a company.

Body Language

Nonverbal signals expressed through posture, gestures, and facial expressions that communicate messages or emotions.

Intercultural Environment

A setting or context where individuals from different cultural backgrounds interact and communicate.