Market Testing Refers to

question 22

Multiple Choice

Market testing refers to

• A)exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• B)making sales and profit projections on prototype products to make go-no-go decisions.
• C)conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
• D)independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
• E)conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

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Definitions:

Evaluation

The process of assessing or judging the value, performance, or characteristics of someone or something.

Choice

The act of selecting between two or more possibilities.

Rational Decision-Making

A systematic process of defining problems, evaluating alternatives, and choosing optimal solutions based on logical reasoning and factual evidence.

Reliance Upon Others

The act of depending on others for support, help, or sustenance in various aspects of life or specific tasks.