All of the Following Are Criterion Used for Selecting Target

question 142

Multiple Choice

All of the following are criterion used for selecting target market segments except which?

• A) compatibility with the organization's objectives and resources
• B) market size
• C) simplicity and cost of assigning potential buyers to segments
• D) competitive position
• E) cost of reaching the segment

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Definitions:

Strip Bond

A debt security that has had its principal and coupon payments detached and sold separately as zero-coupon bonds.

Compounded Semi-Annually

Interest that is computed and added to the original amount every six months, resulting in compound interest.

Compounded Annually

A method where interest is added to the principal balance once a year, affecting the total interest earned or paid.

Compounded Monthly

A method of calculating interest where interest earned is added to the principal monthly, so each subsequent interest calculation is on an increased amount.