A Means of Displaying or Graphing in Two Dimensions the Location

question 43

Multiple Choice

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a(n)

• A) awareness matrix.
• B) growth-share matrix.
• C) market-product grid.
• D) perceptual map.
• E) product differentiation chart.

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Definitions:

Compounded Annually

Refers to the process of calculating interest earned on an investment or loan on an annual basis, where the amount earned is reinvested to earn additional interest in subsequent years.

Cash Flows

The cumulative exchange of cash and cash-equivalents flowing into and out of a corporate entity.

Lump Sum Payment

One lump sum payment made at a specific moment, rather than multiple smaller payments over time.

Management Contract

An agreement between two parties wherein one party agrees to manage the operations of a project or business on behalf of the other for a predetermined period and fee.