A Marketing Manager Goes Through Several Steps to Put a Market

question 198

Multiple Choice

A marketing manager goes through several steps to put a market segmentation plan into effect.This includes being able to form market segments and then ________ without encountering excessive costs.

• A)eliminate potential nonbuyers
• B)identify segmentation variables
• C)select the market segments to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Mass Hysteria

A phenomenon where a group of people exhibit similar hysterical symptoms or behaviors, often as a reaction to fear, rumor, or unknown events.

Psychogenetic Illness

Disorders that originate from psychological causes rather than physical ones, often involving symptoms without identifiable organic roots.

Collectives

Large groups of people who share common interests but may not have as much interaction or personal connection as a more tightly-knit group.

Panic

A sudden overwhelming fear or anxiety that often causes wildly unthinking behavior or mass hysteria, usually in response to a particular event or situation.