Procter & Gamble (P&G)decided to Skip a Generation of Consumers

question 162

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?

• A)behavioral
• B)demographic
• C)lifestyle
• D)geographic
• E)psychographic

Explain the concept and calculation of the internal rate of return (IRR).

Understand the reinvestment assumptions implicit in the NPV and IRR methods.

Identify incremental cash flows associated with capital budgeting projects.

Recognize the initial steps and investment requirements in the capital budgeting process.

---

Definitions:

Laspeyres Price Index

An economic measure that calculates the change in the price of a basket of goods and services, using the quantities purchased in the base year as weights.

Per Capita Income

The average income earned per person in a given area or country.

Revealed Preferences

The concept that consumers' choices reveal their preferences and that these choices can be used to infer the utility they derive from different options.

Francs

A currency formerly used in France and some other countries, and still used in some parts of Switzerland and the Pacific.