All of the Following Are Criterion Used for Selecting Target

question 142

Multiple Choice

All of the following are criterion used for selecting target market segments except which?

• A) compatibility with the organization's objectives and resources
• B) market size
• C) simplicity and cost of assigning potential buyers to segments
• D) competitive position
• E) cost of reaching the segment

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Definitions:

Social Identity Theory

Theory of group membership and intergroup relations based on self-categorization, social comparison and the construction of a shared self-definition in terms of ingroup-defining properties.

The Enlightenment

A philosophical movement in the 17th and 18th centuries emphasizing reason, individualism, and skepticism of traditional doctrines.

Rational

Pertaining to the quality of being based on, or in accordance with, reason or logic.

Western Philosophy

A philosophical tradition originating in the Western world, broadly encompassing the philosophy of ancient Greece and Rome, medieval European philosophy, and modern Western thought.