Which of the Following Is a Criterion Used for Selecting

question 173

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)competitive position
• C)similarity of needs of potential buyers within a segment
• D)difference of needs of buyers among segments
• E)potential of a marketing action to reach a segment

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Definitions:

Prospective Buyers

Potential customers who have shown interest in a product or service but have not yet made a purchase.

Customized Interactions

Personalized exchanges between a business and its customers, tailored to meet the individual needs or preferences of the customer.

Repeat Purchases

The act of buying a product or service more than once, indicating customer satisfaction and loyalty.

Media Cooperation

The collaboration between media organizations and other entities for mutual benefit.