Product Positioning Refers to

question 87

Multiple Choice

Product positioning refers to

• A)an outdated concept that assigns product value by association with social class.
• B)the place a product offering occupies in consumers' minds on important attributes.
• C)the competitive advantage of one product over another.
• D)changing the place a product occupies in a consumer's mind relative to competitive products.
• E)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.

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Definitions:

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Alexander Cairns-Smith

A scientist known for his "clay hypothesis" proposing that complex organic molecules could have evolved from clay minerals.

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