The Data That Is Collected with a "People Meter" and Later

question 211

Multiple Choice

The data that is collected with a "people meter" and later published by Nielsen as national TV ratings are an example of __________ data when gathered.

• A) internal secondary data
• B) interactive industry data
• C) external secondary data
• D) mechanical observational data
• E) sensitivity data

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Definitions:

Comparative Balance Sheet

A financial statement that provides a snapshot of a company's assets, liabilities, and equity at two or more points in time for comparison.

Cash Dividends

Payments made by a corporation to its shareholders from its profits in the form of cash.

Prepaid Expenses

Costs paid for in advance of receiving the benefit of the service or product, such as insurance premiums or rent, which are recorded as assets until used.

Income Taxes Payable

The amount of income taxes a company or individual owes to the government, which has not yet been paid.