Marketing Managers Must Use the Combination of Data,technology,and Analytics to Convert

question 226

Multiple Choice

Marketing managers must use the combination of data,technology,and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions.Organizations that accomplish this successfully are often referred to as

• A) an external data source specialist.
• B) a results-oriented enterprise.
• C) an intelligent enterprise.
• D) an internal data source user.
• E) an information entrepreneur.

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Definitions:

GINA

The Genetic Information Nondiscrimination Act, a U.S. law that protects individuals from genetic discrimination in health insurance and employment.

Genetic Tests

Laboratory methods used to identify changes in chromosomes, genes, or proteins, typically to discover genetic disorders or predispositions.

Genetic Information

Data related to an individual's DNA sequence, including genes and hereditary traits, used for understanding genetic conditions and relationships.

Prenatal Genetic Testing

The process of screening and testing embryos or fetuses before birth for genetic disorders or potential health issues.