Which of the Following Statements Concerning Ethnographic Research Is Most

question 132

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses trained researchers to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Maintenance Stage

The phase in behavior change models where individuals work to sustain their newly adopted healthier behaviors over time.

Action Stage

A phase in the Transtheoretical Model of Behavior Change where individuals actively implement behavior changes towards a goal.

Health Action Process Approach Model

A psychological theory that describes the process of how individuals intend to achieve and maintain health-related behaviors.

Transition

The process or a period of changing from one state or condition to another in any aspect of life or environment.