Evaluating the Results of a Marketing Decision Involves

question 52

Multiple Choice

Evaluating the results of a marketing decision involves

• A) asking prospective customers if they are likely to buy the product during a specified future time period.
• B) requesting the firm's salespeople to estimate sales during a coming period.
• C) collecting data from marketing experts about changes in the environment.
• D) collecting projections from all regional sales managers and making projections based on a region-to-region basis.
• E) monitoring the marketplace to determine if action is necessary in the future.

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Definitions:

Aggressive Patterns

Repeated or habitual modes of aggressive behavior or reactions exhibited by individuals or groups.

Society

A group of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Frustration-aggression Hypothesis

A theory proposing that frustration, or the blockage of an attempted action, leads to aggression or aggressive behavior.

Frustration

is the feeling of being upset or annoyed, especially because of inability to change or achieve something.