A Survey of Buyers' Intentions Forecast Involves

question 245

Multiple Choice

A survey of buyers' intentions forecast involves

• A) starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
• B) making decisions without any intervening steps.
• C) asking prospective customers if they are likely to buy the product during some future time period.
• D) asking the firm's salespeople to estimate sales during a coming period.
• E) selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.

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Definitions:

Hobbes

Refers to Thomas Hobbes, a 17th-century English philosopher known for his work on political philosophy and his social contract theory, as outlined in his book "Leviathan."

Locke

Refers to John Locke, a 17th-century English philosopher known for his work in political philosophy, particularly regarding the development of liberalism.

Montesquieu

A French political philosopher of the Enlightenment period, best known for his theory of separation of powers, which has been incorporated into many constitutions around the world.

Charles Beard

An influential American historian who proposed that the U.S. Constitution was a product of economically motivated interests.