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What Is Data Mining, and Why Is It Used in Marketing

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What is data mining, and why is it used in marketing research?


Definitions:

Typed Agreement

A formal contract that has been created and recorded in written form, usually typewritten, to outline specific terms and conditions between parties.

Writing Requirement

The legal principle that certain contracts or agreements must be recorded in written form to be legally enforceable.

Statute of Frauds

A rule of law that mandates specific kinds of agreements must be documented and signed by the involved parties to be legally binding.

Signed

A document or agreement that has been autographed by one or more individuals, indicating acceptance or confirmation of its contents.

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