Global Companies Have Five Strategies for Matching Products and Their

question 111

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

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Definitions:

Fast Mapping

The process by which children are able to learn the meaning of a new word after only a brief encounter.

Gene Expression

The process by which the information encoded in a gene is used to direct the assembly of a protein molecule.

Mental Representation

An internal cognitive symbol that represents external reality, or the mental process of creating such symbols.

Language Development Problem

Difficulties in the acquisition and use of language due to physiological or cognitive factors.