Comparing the Stages in a Consumer and Organizational Purchase Decision

question 111

Multiple Choice

Comparing the stages in a consumer and organizational purchase decision process reveals key differences. In organizations, the ________ stage is more formal, often involving a vendor rating system.

• A) problem recognition
• B) information search
• C) purchase decision
• D) postpurchase evaluation
• E) performance review

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Definitions:

Feelings

Internal subjective experiences of emotions.

Behaviors

Actions or reactions of an individual or a system in response to external or internal stimuli.

Competently Perform

To carry out a task effectively and efficiently, meeting the expected standards of performance.

Task

An activity or assignment that needs to be completed within a defined period of time, often contributing towards a larger project or goal.