Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies

question 311

Multiple Choice

Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

• A) consideration set
• B) evaluative criteria
• C) points of difference
• D) value propositions
• E) core benefits

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Definitions:

Consumer Price Index

An index measuring the average change in prices paid by consumers for goods and services over time.

Standard of Living

The measure of affluence, well-being, and availability of physical assets and essential services for a person, collective, or societal group.

Italian Wine

Italian wine comes from Italy, one of the world's oldest and most renowned wine-producing countries, known for its diverse range of wine types and styles.

CPI

The Consumer Price Index tracks the average variation in prices that urban consumers pay for a selection of consumer goods and services over a period.