Scanning Memory for Previous Experiences and Also Exploring the External

question 134

Multiple Choice

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) opportunity identification.
• E) problem evaluation.

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Definitions:

Narcissistic Trait

A personality characteristic involving an inflated sense of self-importance, need for admiration, and lack of empathy for others.

Oedipus Complex

The Oedipus complex is a concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy and rivalry toward the same-sex parent.

Reality Principle

A psychoanalytic concept that refers to the ability of the ego to address the demands of the environment in a realistic manner, balancing the id's desires with the external world's constraints.

Unconscious Wishes

Desires or longings that an individual is not aware of but that influence emotions and behavior, according to psychoanalytic theory.