Purchase Task, Social Surroundings, Physical Surroundings, Temporal Effects, and Antecedent

question 313

Multiple Choice

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

• A) marketing mix influences.
• B) situational influences.
• C) psychological influences.
• D) sociocultural influences.
• E) evaluative criteria.

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Definitions:

Expectations

Anticipated outcomes or standards that individuals or groups believe should be met in a given context.

Communication Style

The way in which an individual expresses themselves verbally and non-verbally when interacting with others.

Own Culture

The customs, traditions, and values of the society or community an individual identifies with or belongs to.

Individualism

A social theory favoring freedom of action for individuals over collective or state control.