An Ad for Conesco's Life Insurance Asks the Question, "How

question 265

Multiple Choice

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

• A)physiological needs
• B)safety needs
• C)social needs
• D)personal needs
• E)self-actualization needs

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Definitions:

Merchandise On Account

Purchasing goods from suppliers on credit, intending to pay at a later date, reflected in accounts payable.

Debits And Credits

The two facets of accounting entries; debits increase assets or decrease liabilities, while credits decrease assets or increase liabilities.

Subsidiary Ledgers

Detailed ledgers that contain information captured in the general ledger, broken down into specific categories like customers, suppliers, or assets.

Owner's Capital

The amount of money and other assets contributed by the owner(s) to a business, plus the retained earnings minus any withdrawals.