Research Has Found That for Many Products, Including Soft Drinks

question 82

Multiple Choice

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels) . Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

• A) extended problem solving.
• B) limited problem solving.
• C) routine problem solving.
• D) high-involvement problem solving.
• E) personal problem solving.

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Definitions:

Scientific Management

An approach to management focused on optimizing efficiency, improving labor productivity, and reducing waste through careful observation and measurement of tasks.

Frederick W. Taylor

An American mechanical engineer who sought to improve industrial efficiency and is known as the father of scientific management.

Economic Concentration

A situation where a small number of firms or businesses control a large portion of market share within an industry.

Nineteenth Century

The period from January 1, 1801, to December 31, 1900, marked by significant social, political, and industrial changes worldwide.