VALS Groups of Consumers Motivated by ________ Are Those Who

question 359

Multiple Choice

VALS groups of consumers motivated by ________ are those who are guided by knowledge and principle.

• A) ideals
• B) achievement
• C) self-expression
• D) rewards
• E) success

---

Definitions:

Beginnings of Friendship

The initial stages or processes through which individuals start to build a relationship of friendship.

Moral Reasoning

The process by which individuals make decisions about what is right or wrong, good or bad, typically based on ethical principles and personal values.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist known for his theory of moral development in children.

Broad Ideals

Wide-ranging and often abstract principles or values that guide behavior and beliefs.