In the VALS Framework, Consumers Who Are Looking for Products

question 114

Multiple Choice

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

• A)an ideals-motivated group.
• B)a rewards- and-success-motivated group.
• C)a self-expression-motivated group.
• D)an achievement-motivated group.
• E)a high- and-low-resource group.

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Definitions:

Maturity Stage

The phase in a product's lifecycle when growth slows, and the product reaches widespread acceptance and market saturation.

Chaotic

A state of complete disorder and confusion.

Personal Ethical Standards

Individual principles and values that govern behaviors and decisions, often reflecting concepts of right and wrong.

Business Ethics

The study and examination of moral and ethical principles in the business environment, focusing on the conduct of individuals and organizations.