In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 269

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

• A)Strivers
• B)Experiencers
• C)Believers
• D)Makers
• E)Survivors

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Definitions:

Quality

The degree to which a product, service, or process is free from defects, deficiencies, and significant variations, meeting specified standards or customer expectations.

Income Ratio

A financial metric that compares various income streams of a business to a key metric such as sales, to evaluate performance.

Prepaid Expenses

Payments made in advance for goods or services to be received in the future, recorded as assets on the balance sheet until they are consumed or used.

Indirect Method

A method of presenting the operating activities section of the statement of cash flows that adjusts net income to compute cash flows from operating activities.