In the VALS Framework, Achievement-Motivated Consumers Who Have a Lower

question 197

Multiple Choice

In the VALS framework, achievement-motivated consumers who have a lower level of education and household income than Achievers are called

• A) Believers.
• B) Experiencers.
• C) Strivers.
• D) Makers.
• E) Survivors.

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Definitions:

Avoidance Motivation

Worrying about the negative consequences of failure.

Safety And Security

Fundamental needs referring to the protection from harm and assurance of physiological and psychological wellbeing.

Humanistic Personality

A psychological perspective that emphasizes individual growth, self-actualization, and the concept of the self, viewing individuals as inherently good with potential for personal development.

Self-Understanding

An individual's awareness and comprehension of their own personality, behaviors, emotions, motivations, and beliefs.