In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 244

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

• A) Experiencers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Makers

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Definitions:

High-risk Positions

Jobs or roles that entail a significant risk of physical or psychological harm to the individual performing them.

Work

A physical or mental activity performed to achieve a purpose or result, including the production of goods and services.

Autocratic Style

A leadership style characterized by individual control over all decisions with little input from group members.

Directive Actions

Specific measures or steps taken to guide or instruct towards achieving a particular goal or objective.