A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 348

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

• A) lifestyle and motivation.
• B) personality and lifestyle.
• C) opinion leadership and word-of-mouth activity.
• D) word-of-mouth activity and psychographics.
• E) psychographics and demographics.

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Definitions:

Stereotyping

The act of generalizing individuals or groups based on oversimplified characteristics or assumptions, often leading to prejudice.

Factual Information

Data or details based on real occurrences or facts, verifiable through evidence or observation.

Countertransference

In psychotherapy, the phenomenon where a therapist's personal emotions and experiences influence their response or relationship to a client.

Transference

In psychoanalysis, the process by which patients transfer feelings and attitudes from a person or situation in the past onto a therapist or another person in the present.