A Brand Community Is a Specialized Form of the ________

question 158

Multiple Choice

A brand community is a specialized form of the ________ reference group.

• A) dissociative
• B) aspiration
• C) associative
• D) VALS
• E) social class

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Definitions:

Skinner

Refers to B.F. Skinner, a psychologist and behaviorist who developed the theory of operant conditioning, focusing on the consequences of behavior to shape future actions.

Primary Reinforcer

A stimulus that is naturally rewarding and satisfies a basic biological need, such as food or water.

Biological Need

Basic physical requirements for human survival, such as food, water, air, shelter, and sleep, that are essential for maintaining health and well-being.

Operant Conditioning

The technique of modifying the degree of a behavior through the provision of rewards or the imposition of punishments.