The Process of Continually Acquiring Information on Events Occurring Outside

question 251

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

• A)significant trend analysis.
• B)organizational scanning.
• C)environmental scanning.
• D)a SWOT analysis.
• E)marketing intelligence.

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Definitions:

Cost Of Goods Sold

The expenditures directly associated with manufacturing goods that a company sells, consisting of materials and labor.

Departmental Gross Profit

The gross profit of a specific department within a business, calculated by subtracting the cost of goods sold from the sales revenue of that department.

Photography Department

A specialized division within a company or institution focused on photographic services, including taking, editing, and selling photographs.

Revenue

The total amount of money earned by a company from its business activities, such as the sale of goods and services, before any expenses are deducted.