Which of the Following Statements Regarding Environmental Scanning Is the Most

question 6

Multiple Choice

Which of the following statements regarding environmental scanning is the most accurate?

• A) Environmental scanning changes the marketing environment.
• B) Environmental scanning identifies and interprets potential trends.
• C) Environmental scanning should be done about every five years.
• D) Environmental scanning focuses primarily on ecological factors.
• E) It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.

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Definitions:

Open-Ended Question

A type of question that allows for a free-form response, encouraging a detailed, subjective answer.

Hypothetical Question

A question based on fictional scenarios, used to assess or illustrate a point rather than solicit factual responses.

Leading Question

A question that suggests or "leads" to a desired answer. Interviewers may use leading questions to elicit responses from witnesses who otherwise would not be forthcoming.

Leading Question

A type of question posed during a legal examination that suggests the answer or contains the information the examiner is looking to have confirmed.