During Its Drive to End Hunger Campaign to Help Fight

question 123

Multiple Choice

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

• A) philanthropic marketing.
• B) corporate altruism.
• C) the marketing concept.
• D) green marketing.
• E) cause marketing.

---

Definitions:

Saint-Sernin

A Romanesque basilica located in Toulouse, France, known for its significant architectural elements and role in the development of the Romanesque style in medieval Europe.

Remodeling

The process of changing the structure, layout, or appearance of a building or room.

Notre-Dame

A medieval Catholic cathedral on the Île de la Cité in the 4th arrondissement of Paris, France, known for its French Gothic architecture.

Naumburg

A city in Germany, famous for its well-preserved medieval architecture and the Naumburg Master’s sculptures in the cathedral.