In Recent Years, Many Large Firms Have Changed the Title

question 230

Multiple Choice

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

• A) chief executive officer.
• B) corporate marketing official.
• C) coordinating marketing officer.
• D) chief marketing officer.
• E) corporate marketing executive.

Explain how personal characteristics affect self-perceived happiness and stress management.

Understand the various methods and purposes of business communications.

Identify and apply appropriate organizational methods for verbal and written communication.

Recognize the importance and structure of different business documents.