The Boston Consulting Group (BCG)business Portfolio Analysis Requires an Organization

question 302

Multiple Choice

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.In a growth-share matrix,the horizontal axis of the matrix indicates

• A)the annual rate of growth of the SBU's industry.
• B)the relative dollar market share of the largest competitor.
• C)the annual rate of growth of the firm's largest competitor.
• D)the relative unit market share of the smallest competitor.
• E)the annual rate of growth of the firm itself.

---

Definitions:

Problem Solving

The process of identifying an issue and finding an effective solution for it.

Pitch Deck

A presentation that outlines a startup's or project's value proposition, business model, and goals, often used to secure investment.

Value Proposition

A strategic statement that explains the benefit a product or service offers to customers, highlighting its uniqueness and why it is better than other products or services.

Slide Deck

A collection of slides in a presentation, often used in business or educational settings to visually convey information.