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Quadrant C in Figure 2-5 represents the marketing strategy of
Treatment Outcomes
The results or consequences of medical or psychological interventions, used to evaluate their effectiveness in improving health or well-being.
Cognitive-behavioral Theorists
Psychologists who believe that dysfunctional thinking leads to maladaptive behavior and that both can be changed through therapy.
Terrified
Feeling extreme fear or anxiety, often resulting from exposure to perceived threats or dangerous situations.
Harmless
Not causing or capable of causing injury or harm.
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