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Figure 2-7
-Quadrant A in Figure 2-7 represents a(n) ________ in a SWOT analysis.
Outlet Stores
Retail stores that sell merchandise directly from manufacturers at reduced prices, often offering overstocked items, returned goods, or products from past seasons.
Off-price Retailers
Retailers that sell branded goods at significant discounts off the suggested retail price, typically by purchasing overstocked or out-of-season items.
Wholesale Prices
The cost of goods sold in large quantities primarily to retailers, distributors, or other merchants, rather than to end consumers.
Advertising Allowances
Financial incentives provided by manufacturers to retailers or wholesalers to support advertising or promotion of specific products.
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