In a Typical Manufacturing Firm, the Structure of Its Marketing

question 299

Multiple Choice

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

• A) CEO to CFO to product manager
• B) CEO to CMO to product manager
• C) product manager to marketing research manager to sales manager to promotion manager
• D) industry manager to market manager to product manager
• E) product manager to CMO to sales manager

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Definitions:

Variable Cost

A cost that varies directly with the level of production or volume of output, as opposed to fixed costs, which remain constant regardless of activity level.

Direct Labor

The wages of employees who are directly involved in the production of goods or services.

Direct Materials

Raw materials that are used directly in the manufacturing of a product and can be directly attributed to the product.

Borrowing

The act of receiving something with the intention to return it, often referring to money from a lender under agreed terms.